Tax the rich, SAVE THE WORLD
THE PROJECTPatriotic Millionaires is a group of wealthy Americans fighting the rise of destabilizing economic inequality and the concentration of money and power in America. They believe in building a stable, prosperous, and inclusive nation by promoting public policies based on the “first principles” of equal political representation, a guaranteed living wage for all working citizens, and a fair tax system.
Patriotic Millionaires are made up of members that use their wealth and voices to influence issues such as taxing the rich, cost-of-living-based wages and equal political representation for all Americans.
RECLAIMING PATRIOTISM, FIGHTING AGAINST A CORRUPT SYSTEM
BRANDINGI worked closely with Patriotic Millionaires to refresh their existing brand visuals. Our main priorities focused on:
“Reclaiming” the patriotism of Americans as positive, uplifting, and motivating. We care about this country and we want to do our fair share to fight against rampant corruption.
Emphasizing classic patriotic colors and styles while leaning into bold and disruptive styles. What we’re doing isn’t typical for the wealthy, and that’s the problem.
Flexing styles between edgy and impactful, and sophisticated depending on the tone that needs to be conveyed. Too much edge or disruption just becomes noise.
Creating custom imagery that unifies different quality and types of images while creating a recognizable, branded look. We’re fighting against the status quo, referencing punk and activism styles.
We started on a stronger, more polished logo update and developed a unique system that checks all of these boxes.
EXPANDING TO WEB, ALLOW FOR GROWTH AND ADAPTABILITY
WEBSITE DESIGNWith a refreshed brand in place. My team turned our attention to designing an updated website. Core elements of the new site included:
Custom and build-your-own style pages that allow Patriotic Millionaires that provided a strong foundation and room to expand in the future
A powerful homepage design with ambient video, applying custom policy area graphics, and bold, branded design elements
A custom media page shows the influence and impact of Patriotic Millionaires through highlighted press callouts
Bold and unique brand styles emphasize the patriotic styling while carving their own instantly-recognizable niche
Imagery style guidance and working templates to give Patriotic Millionaires the tools to carry out the design going forward
ROLE & RESPONSIBILITIES
ROLE & SKILLS EXPRESSED IN THIS PROJECTBrand Design
Web Design
Brand Strategy
Client Consultant